Facebook Ads Camapign

Description

We are mastering in Facebook Ad Targeting tactic and we can get you in front of very detailed and often motivated sections of your audience, on the network where people spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook Ad Targeting strategies you probably haven’t heard of.

Tap Into Recent Purchasing Behaviour among Facebook Users

Facebook Ad Targeting, Facebook was analysed by marketing analysts as a fun place to hang out, but a network with little business intent or potential for customer insight.

These businesses have access to trillions of data dealings each year. Acxiom managers have stated that their database alone covers info about 500 million active consumers worldwide, with an average of 1,500 data points per individual.

This gave supporters the power to reach out outside their own CRM archives and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles. Facebook promoters use this data to target audience segments by thousands of dissimilar purchasing behaviours.

Get Creative with Life Events Targeting

Certain types of trades or campaigns are based on selling to people feeling certain major life events. Funeral homes, for example, clearly want to connect with people who are design a funeral, critically ill, or lost/losing a loved one. Moving services want to get in front of you if you’ve just purchased a new house or apartment.

Facebook has pretty much each imaginable life event targeting choice, since we tend to post these to our timelines.

Leads & Build Loyalty with Facebook Audiences

Facebook Custom Audiences are an advanced feature that allows you to connect on Facebook with your existing contacts. Getting in front of your present consumers and app users on their favourite social network provisions your brand, but also gives you the chance to increase lifetime customer value, order frequency, and loyalty.

This works the other way, too – you can growth the efficacy of your campaigns and avoid wasted clicks by excluding your existing customer list. If you’re offering a free trial to new users, for example, there’s no motive to show it to your loyal clients.

Expand To a Lookalike Audience

Lookalike Audiences are a reasonable next step, once you have a good Audiences approach for Facebook Ad Targeting in place. Even if you don’t have your individual email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to enlarge beyond your reach but still target people with extremely specific profiles, by creating audiences that look like your own goals.

If you have neither a list nor a big sufficient Facebook following, you can still create a Lookalike Audience using a tracking pixel to create a site Custom Audience to mirror.

Facebook Ad Targeting Options

The really influential thing about Facebook ads is in your ability to layer targeting choices on top of one another, gradually creation your audience more and more specific. An exciting example of the power of hyper targeting was contained in Ad Week last year, when marketing pro targeted his colleague with ads so specific the poor guy thought he was being cyber stalked.

Yes, you can use combinations of behaviours, demographics, and geo location data to reduce your audience to as little as one individual. Far more useful for you, however, is the facility to match ad creative and offers to smaller audiences created using mixtures of data.